Jenny Holzer, BLUE PURPLE TILT, 2007
From the Tate Collection:
In her reference to everyday experiences and emotions, Holzer’s witty and provocative slogans offer a critical reflection on modern society. ‘BLUE PURPLE TILT’ collates messages from the artist’s career, charting her development from the early ‘Truisms’ and ‘Survival’ series, including pithy texts such as “PROTECT ME FROM WHAT I WANT”, through to the anonymous declarations of the ‘Inflammatory Essays’ and personal musings of ‘Lamentations’. Seven luminous LED signs are used to transmit her texts, emanating brightly and enveloping the viewer. The staging of her messages is central to Holzer’s practice, and serves to emphasise how language shapes our cultural environments.
